Did you realize that you cannot put an address in the Search box on the splash page of REALTOR.com and get to that listing directly?
Do you know that you have to scroll down quite a way to find out who has the property listed? And then you only get a name and phone number unless the broker has paid to “enhance” the listing with a web address, etc.
Does the consumer realize that there are “rules” at REALTOR.com that don’t allow REALTORS to identify the broker who has the listing? We get fined for violations if there is anything that identifies the listing agent in a photo or even the remarks.
Do you know that if I want to direct you to my website as the listing agent, I have to pay REALTOR.com to “enhance” the website?
It may be the broker’s listing, but REALTOR.com is designed to hand off consumer leads to the person who spends the most money on “enhancing” or advertising with REALTOR.com.
Those of us who truly believe in the consumer being a real estate educated person believe that the more the consumer knows about the property, the more the consumer understands about the property, the offer, and the transaction. Yet, we direct the consumer away from the listing agent (unless the agent “pays” to get the consumer to the agent).
Anyone else have a problem with REALTOR.com as it exists today?